Retro Revival:
We brewed up a nostalgic collab for opening day.
We previewed and hyped the release with this simple graphic posted 24hrs before opening day:
Morale Supply Co.'s loyal, niche Twitter fan base meets Old Style Beer's storied Midwestern roots.
This partnership not only highlighted the strong community connections of both brands but also sparked a surge in engagement, bringing 500k additional social impressions to Old Style during baseball's opening weekend. Better yet the merchandise sets the stage for heightened visibility and brand engagement throughout the summer in Chicago.
