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Merch Upgrade: Re-Designing Merch for The Webb School

January 28, 2025 by
Merch Upgrade: Re-Designing Merch for The Webb School
Adam LaVitola

At Clubhouse, we know that great merch isn’t just about slapping a logo on a hoodie—it’s about creating something that people actually want to wear. For this Merch Upgrade, we took a look at The Webb School’s branding and gave it the refresh it needed while staying true to their identity.

Sometimes a school doesn’t need a full rebrand—just better merch that aligns with their vibe. Here’s how we took their spiritwear, team merch, and staff gear to the next level.


What We Started With

Before making any changes, we reviewed The Webb School’s current branding and merch lineup.

Before making any changes, we reviewed The Webb School’s current branding and merch lineup.

✅ What worked:

  • A unique mascot that stands out
  • A solid “serious” logo for more professional applications

🚫 What needed improvement:

  • Generic fonts and designs that didn’t feel cohesive
  • A mismatch between the fun mascot and the merch style
  • A need for better execution of their branding across different apparel

The Logo Refresh

A strong logo is the foundation of great merch. Instead of completely redoing their branding, we made small but impactful tweaks:

🔹 Refined the mascot – We kept the character but added a more structured look

🔹 Updated the “W” mark – A clean, bold block letter for versatility

🔹 Created sport-specific versions – Keeping consistency across all teams

🔹 Adjusted minor details – Like replacing a generic star with their own branding

These subtle updates made the logo more adaptable and merch-friendly while keeping The Webb School’s identity intact.

Better Merch Execution

With the refreshed branding in place, we expanded their merch lineup to make sure it worked across different categories: 

 Spiritwear

School pride should look good both in the stands and on the streets. We leaned into bold lettering, vintage-inspired graphics, and clean layouts to create a lineup that students and fans would actually want to wear.

🏀 Team Merch

For the athletes, we made sure the gear was performance-ready while staying on-brand. We introduced sport-specific designs that kept the mascot front and center while maintaining a professional look.


🧥 Travel & Staff Apparel

For coaches, faculty, and team travel days, we designed clean, polished apparel that still felt connected to the school. Think embroidered polos, structured caps, and sleek quarter-zips—subtle but still unmistakably Webb.

Better Merch Execution

With the refreshed branding in place, we expanded their merch lineup to make sure it worked across different categories: 

The Takeaway: It’s All About Execution

Great school merch isn’t just about having a logo—it’s about using it the right way. With just a few thoughtful tweaks, we took The Webb School’s branding from standard to standout, making sure their community has gear they’re actually excited to rep.

Want your school’s merch to get a Clubhouse-level upgrade? Let’s talk. 🚀

#MerchUpgrade #SchoolSpirit #ClubhouseAthletic

Merch Upgrade: Re-Designing Merch for The Webb School
Adam LaVitola January 28, 2025
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