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Herrin Tigers Basketball Join Clubhouse as First-Ever Showcase Program

April 4, 2025 by
Herrin Tigers Basketball Join Clubhouse as First-Ever Showcase Program
Adam LaVitola

A Day-One Partner: Coach Shurtz & the Herrin Tigers

Our relationship with Sayler Shurtz, Head Coach of the Herrin Tigers goes way back—he was one of the very first coaches to take a chance on Clubhouse.


What started as a one-off specialty jersey order has grown into something much bigger. Over the years, that single project has evolved into a full-team partnership that now includes:

  • Home, away, and alternate uniforms
  • Custom warmups and player packs
  • Branded backpacks, spiritwear, and more

Through it all, Coach Shurtz has been committed to doing things the right way—keeping his program looking sharp, organized, and professional year after year.

As a Showcase Program member, he gets a dedicated team, discount pricing across our catalog, and consistent, thoughtful branding tailored specifically to his sport and program culture.

And for us? We get the peace of mind knowing that in Coach Shurtz, we have a true partner—someone who values the process, trusts our team, and is always looking to level up his program.

We couldn’t be more proud to have him and the Herrin Tigers as the first official Showcase Program in Clubhouse history.

What Is the Showcase Program?

The Clubhouse Showcase Program is built for individual sports teams looking for more than just a one-off uniform order. By agreeing to work exclusively with Clubhouse for the year, teams in this program receive:

  • Catalog-wide discounts all year round. 
  • Full-season merch and uniform planning
  • Sport-specific branding and design direction
  • Priority service and dedicated support
  • Locked-in team pricing across the year
  • A streamlined, consistent gear experience

It’s a true partnership—focused on making life easier for coaches while helping programs look sharp and professional from day one to playoffs.

What Herrin Has Built

Over the years, the Herrin Tigers have developed a complete, cohesive gear system that reflects the identity of their program. Here's a look at what we've worked on together:

First, off, establishing their sport-specific branding. Coach Shurtz loves all things retro and nostalgia and so we make sure their gear reflects that.

Uniform Sets

  • Home Jerseys – Clean, classic look with bold school identity
  • Away Jerseys – High-contrast design that stands out on the road
  • Alternate Jerseys – Specialty drops that bring energy to key matchups
  • Practice Sets – Lightweight, consistent, and built for daily use


Team Gear

  • Custom Warmups – Coordinated pieces that elevate team presence on game day
  • Backpacks – Branded bags with player customization
  • Coaches Gear – Professional and functional gear to match the team’s look
  • Off-Court Apparel – Branded hoodies, tees, and lifestyle gear for the team and community


Spiritwear & Drops

  • Seasonal merch stores for fans and families
  • Collaborative specialty releases for events and fundraising

Herrin's setup is a perfect example of what’s possible when you have a clear brand, a committed staff, and a partner who helps bring it all together.

Why Herrin?

Herrin has been a long-time customer and consistently runs their program the right way—with vision, organization, and pride in how their team shows up.

They’re a perfect fit for the Showcase Program because they value:

  • Strong branding
  • Consistency across gear and uniforms
  • Making things easy for coaches, players, and parents

How This Helps Coaches

One of our main goals with the Showcase Program is to remove the stress and uncertainty that can come with gear and merch ordering.

By committing to Clubhouse for the season, coaches gain:

  • Confidence in every apparel decision
  • A clear merch calendar mapped to their team’s schedule
  • A design direction that aligns with their brand and identity
  • One point of contact and a streamlined process

This frees up coaches to focus on what they do best—coaching.

Want to Join the Program?

The Showcase Program is invite-only and designed for teams ready to take the next step in their branding and gear experience.

If you’re interested in learning more, reach out to us—we’d love to talk about what’s possible for your program.

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Herrin Tigers Basketball Join Clubhouse as First-Ever Showcase Program
Adam LaVitola April 4, 2025
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